Private equity, brand equity – a study of the relevance of brand in the private equity industryp

BackBay Communications, a public relations and marketing firm, recently conducted the BackBay Communications Private Equity Brand Survey. The goal of this study was to examine the importance of private equity firms developing and maintaining a positive brand. The company was curious about whether industry participants felt a strong brand was important. With which audiences it is most vital for general partners to have positive brand recognition. How private equity brands are built and maintained. And which private equity firms the industry believes have the strongest brands.